Server IT efficiency
We help you provision your IT estate better.
Interact is the de-risk button on hardware refresh decisions. Our tooling and dataset put evidence under what to buy, when to change, and how to optimise the spend behind it.
Buy & change better. With evidence.
Trusted across government, enterprise and the channel
We put the evidence under the next hardware decision.
Interact is the only company that has measured what server hardware actually does at this scale. Every figure we give you comes from real measurement across live estates, wherever servers are bought, from sovereign data centres to enterprise and finance estates.
Hundreds of projects, where the work has held up inside live estates against real workloads and real bills.
That track record is what stands behind every recommendation we make.
Named a Gartner Cool Vendor.
Each year Gartner identifies a small number of Cool Vendors: companies it judges, independently and without payment, to be solving a problem in a way no one else does. Interact was recognised for IT sustainability reporting and compliance.
Gartner, Cool Vendors in IT Sustainability Reporting and Compliance, 2024. GARTNER is a registered trademark and service mark and COOL VENDORS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
We have done the homework.
Nine years of peer-reviewed research. The largest body of measured server performance data in the category. Most of the market never gets past spec sheets and projections. We measure.
"Interact helps us improve our decision-making process in IT procurement by providing highly accurate north star measurements that enables our teams to deliver better value for our customers."
ODC-Noord
Two paths. One route.
Interact Verify
"Buy & change better."
Self-serve software, products and tooling for observability, change and understanding what to do next. It simulates and models the spend behind a decision, and it is the engine that also powers Interact Advisory.
Read more →Interact Advisory
"Buy well, every time."
Senior, relationship-led engagement, built on what Verify reveals. We interpret the data, align procurement, finance, engineering, leadership and sustainability, and support the change through to implementation.
Read more →Not sure which fits? Find your position in 2 minutes.
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A short, infrequent newsletter on the dataset and the decisions it informs. No hype, no salesy follow-ups.
Five things nobody else can claim.
The dataset is the moat: years to build, independently verified and standards aligned. Everything below is built on it.
- 01
The dataset is the moat
100,000s of benchmarks run, far more measured data than every server vendor combined. It is the asset that makes everything else possible.
- 02
Measured, then modelled
Real-world measurement first. The model is layered on top, not the other way round.
- 03
Nine years of research
Published in IEEE Transactions on Sustainable Computing, Elsevier, LCM, IEEE Xplore.
- 04
Independent authority
Chair of an IEEE water-standards working group, author of UK Government guidance on water in data centres and AI, peer-reviewed across IEEE, Elsevier, LCM and EJEEC.
- 05
Speed
Minutes, not months. Run the simulation and validate a decision in near real time.
Case study · Public sector
DICTU: creating sustainable data centres.
DICTU, one of the largest ICT service providers in the Dutch government, commissioned a baseline measurement of both its data centres. Both scored a B for IT performance, and the proposals identified over €100,000 a year in IT energy savings.
B
IT performance score
€100,000+
Annual IT energy saving
A
New configs rated
From first conversation to a decision you can act on.
Two paths, one route. Verify is the self-serve tooling that measures and models the decision. Advisory is where we interpret the data and align the call. Modelling takes minutes.
01 · Interact Verify
The tooling. Self-serve.
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Discovery
We map the workload profile and the candidate hardware against the dataset. Same-day scoping, no vendor pitch underneath.
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Model & observe
Like-for-like, denser and wider configurations modelled against measured behaviour, with the spend behind each in near real time.
02 · Interact Advisory
The interpretation. Senior-led.
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Align
We bring procurement, finance, engineering and leadership to one set of measured numbers, so the decision is owned, not blocked.
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Recommend
A written recommendation we stand behind, with the figures underneath. Built for the right decision, first time, and ready for the board.
Get started
Start with one decision. Evidence the next refresh.
Tell us what you are about to buy, or the decision you are weighing. We will tell you what the data says.