News

Blog | Dec. 8, 2025

In part I of this blog series, we explored the embodied and operational power trends of GPUs, observing how their power consumption has scaled over time. Specifically, we noted an approximate x1.4/year (CAGR of 41%) increase in power over the last 4, reflecting the growing computational demands and ...

Understanding GPU Energy and Environmental Impact – Part II

Blog | Nov. 21, 2025

Behind every server lies a complex ecosystem of mines, refineries, smelters, and globally stretched supply chains. These processes extract and transform dozens of metals and minerals, many of which are classified as Critical Raw Materials (CRMs) or Rare Earth Elements (REEs). As governments intro...

From Mines to Machines: Materials and Rare Earths Footprint in Servers

Blog | Sept. 18, 2025

We have recently integrated GPU power estimation feature in our software to help our clients understand and optimise the energy consumption of their AI accelerated servers. The GPU has become the beating heart of modern artificial intelligence (AI). From powering large language models (LLM) to dr...

Understanding GPU’s Energy and Environmental Impact – Part I

Blog | Aug. 4, 2025

The promise of artificial intelligence (AI) is immense. It's poised to revolutionise industries, enhance public services, and drive economic growth, positioning the UK as a global leader in the field. As we race toward this AI-powered future, a critical, and often hidden, environmental challe...

Why AI's Water Footprint could be a National Security Issue

Blog | June 2, 2025

At Interact, we believe in empowering organisations to achieve peak IT performance while championing sustainability. Our partnership with ODC-Noord, a national data center hosting the Dutch Government, exemplifies this commitment. ODC-Noord, with its incredible reputation for reliability and innovat...

Driving IT Performance and Sustainability at ODC-Noord Through Data-Led Decision Making