News

Blog | Nov. 21, 2025

Behind every server lies a complex ecosystem of mines, refineries, smelters, and globally stretched supply chains. These processes extract and transform dozens of metals and minerals, many of which are classified as Critical Raw Materials (CRMs) or Rare Earth Elements (REEs). As governments intro...

From Mines to Machines: Materials and Rare Earths Footprint in Servers

Blog | Sept. 18, 2025

We have recently integrated GPU power estimation feature in our software to help our clients understand and optimise the energy consumption of their AI accelerated servers. The GPU has become the beating heart of modern artificial intelligence (AI). From powering large language models (LLM) to dr...

Understanding GPU’s Energy and Environmental Impact – Part I

Blog | Aug. 4, 2025

The promise of artificial intelligence (AI) is immense. It's poised to revolutionise industries, enhance public services, and drive economic growth, positioning the UK as a global leader in the field. As we race toward this AI-powered future, a critical, and often hidden, environmental challe...

Why AI's Water Footprint could be a National Security Issue

Blog | June 2, 2025

At Interact, we believe in empowering organisations to achieve peak IT performance while championing sustainability. Our partnership with ODC-Noord, a national data center hosting the Dutch Government, exemplifies this commitment. ODC-Noord, with its incredible reputation for reliability and innovat...

Driving IT Performance and Sustainability at ODC-Noord Through Data-Led Decision Making

Blog | April 1, 2025

How CFOs Can Future-Proof Their Business with IT Circularity – Our Feature in CFO.nl   We have recently written an article published by CFO.nl titled: “CFOs who embrace IT circularity are positioning their organisations for the future”. CFO magazine is the leading financ...

How CFOs Can Future-Proof Their Business with IT Circularity – Our Feature in CFO.nl