Press and media.

Interact is the only company that has measured what data centre hardware actually does at this scale. Nine years of peer-reviewed research, 100,000s of benchmark runs across 500+ data centres, and hundreds of live projects make up the largest body of measured server performance data in the category. Through two solutions, Interact Verify and Interact Advisory, Interact helps procurement, finance and IT leaders make hardware decisions on measured evidence.

• Gartner Cool Vendor 2024
• Chair, IEEE Water Resource Technology Standards Committee working group
• Author, Water use in Data Centre and AI (Gov.uk)
• Peer-reviewed: Optimizing Server Refresh Cycles: The Case for Circular Economy With an Aging Moore's Law (IEEE Transactions on Sustainable Computing, 2020)
• Peer-reviewed: Is Hot IT a False Economy? An Analysis of Server and Data Center Energy Efficiency as Temperatures Rise (IEEE Transactions on Sustainable Computing, 2023)
• Peer-reviewed: Limitations of linear GHG Protocol carbon reporting in achieving circular progress (LCM 2023)

• Sustainable Project of the Year (DICTU) · Data Centre Excellence Awards 2025
• Environmental Product of the Year · Data Centre World Awards 2023
• Tech Nation Rising Stars 5.0 · Regional Winner and semi-finalist, 2023
• Energy Impact Award · DCD Awards 2022
• ESG Technology of the Year · The National Technology Awards 2022
• CTO of the Year, IT Hardware · Rich Kenny · 16th IT Industry Awards
• Data Centre Efficiency Project of the Year · Data Centre Solutions Awards 2021
• Silver Stevie, Tech Start-up of the Year (Software) · International Business Awards 2021
• Innovation and Entrepreneurship Award · UK IT Awards 2021

Press, analyst and speaking enquiries go to press@interactdc.com. We respond to credentialled enquiries within one working day.