Our Insights

Joining Innovation Martlesham

Blog | Nov. 2, 2022, 11:07 a.m.

We've just joined Innovation Martlesham, an established cluster of innovative high-tech ICT companies forming a ‘collaborative ecosystem’.


Background to Innovation Martlesham

Innovation Martlesham is home to...


Moore’s Law Decline: opportunity knocks for the data centre sector

Blog | Oct. 25, 2022, 8:47 a.m.

In 2020, we published a ground-breaking paper in the IEEE Transactions on Sustainable Computing, one of the largest peer reviewed journals in the sector, called “Optimizing Server Refresh Cycles: ...


Interact’s work on the UN SDGs published

Press Release | Oct. 5, 2022, 12:09 p.m.


Since announcing our official support for the UN Sustainable Development Goals in May 2022, Interact has been recognised for our Global Goals advocacy work by SDGs initiative, Support the Goals.

Support the Goals awarded us a 3-star rating in August 2022 for raising awa...


To SERT or not to SERT? Interrogating SPEC benchmarking in the lab

Blog | Sept. 16, 2022, 2:17 p.m.

A key to the success of Interact is its ability to integrate disparate sources of data. We are the only company that has access to a hardware database that covers thousands of makes, models, types, generation and configuration of server. We marry this with a combination of benchmark data from SER...


Interact status as 'Pending B Corp'

Blog | Sept. 5, 2022, 2:03 p.m.

Another important strand of Interact’s sustainability strategy has been achieved this month with the confirmation of Interact as a Pending B Corp. This builds on our existing sustainability goals which include our support for UN Sustainable Goals announced in early 2022.



The importance of training and why we do it

Blog | June 30, 2022, 9:42 a.m.

Another piece of our sustainability strategy falls into place as member of the senior team and Chartered Environmentalist Astrid Wynne Rogers starts delivering IEMA-accredited sustainability training courses from this month. For those not familiar with IEMA, (The Institute of Environmental M...


Interact supports the UN Sustainability Development Goals

Blog | June 6, 2022, 10:17 a.m.

Interact launched its official support of the UN Sustainable Development Goals this month. We decided to support three focus goals and set six specific targets to achieve over a period of five years. This is far from the only strand of our sustainability strategy, but it is an important one. We w...


Interact contributes to Best Practice development for UK data centre sector

Blog | May 13, 2022, 4 p.m.

May was a big month for Interact and the development of best practice in the UK data centre sector. The Data Centre Alliance launched its inaugural Sustainability Best Practice whitepaper, which was written with contributions from Interact Managing Director Rich Kenny. The company also presented ...


Great to be back in person! DCW London, March 2022

Blog | March 22, 2022, 2:15 p.m.

Data Centre World London relaunched with a bang this March. Most of the Interact team were delighted to be able to attend in person. Our Head of Sustainability, Astrid and myself were invited on three panels between us. The discussions covered key components of strategy in the sector: legislation...


Carbon and more than carbon – a training course for SMEs

Blog | Feb. 18, 2022, 9:07 a.m.

Rich Kenny and I have been helping deliver free of charge training sessions with Interreg NW funded research project Circular Economy in the Data Centre Industry (CEDaCI) recently. Charged with delivery of the product life extension section of the sessions, we have also learned a lot about lifecy...


How energy price hikes affect Interact customers

Blog | Nov. 17, 2021, 3:42 p.m.

November 2021 saw news of the first UK data centre passing rises in energy costs on to its customers. M247, an IT and hosting firm, announced a 161% increase in it...


Server Efficiency Start-Up, Interact, Picks up Multiple Major Awards

Press Release | Oct. 6, 2021, 10:48 a.m.

Sustainable start-up’s pioneering technology impresses international judging panels

Yorkshire-based start-up, Interact, has been recognised at several national and international awards. The start-up – a sister company of global sustainable IT specialist, Tec...


Is Carbon Core Business?

Blog | Sept. 6, 2021, midnight

Green Finance is a growth area at the moment.

A recent Global Compact conference devoted an entire section to this, as did the Business Green Net Zero Festival this September, which I was fortunate enough to a...


Carbon Accountability for Cloud Services and the need for it in 2021

Blog | July 13, 2021, 9:33 a.m.

As our demand for online services grows rapidly, data centres must make vital changes to meet this demand sustainably and reduce the footprint of their cloud services sooner than later. According to a recent report ...


Interact and Rich Kenny win big at the Globee IT World Awards

Press Release | June 16, 2021, 5:42 p.m.

June is proving to be a big month for Interact. Not only have we been shortlisted as Sustainable Project of the Year for our work with CEDaCI at the CRN awards, our team has managed to scoop a bronze, silver and gold at the Globee IT World Awards out of Silicon Valley. We talk to Director of Stra...


Interact contributes to leading circular data centre research

Blog | June 3, 2021, 10:43 a.m.

Interact was born from a two-year research project between the University of East London and Techbuyer, which generated an IEEE paper that establis...


Meet Harry Knopf, General Manager at High Knowledge

Blog | May 26, 2021, 11:39 a.m.

Harry Knopf is the General Manager at High Knowledge GmbH, a data centre services and consultancy provider that became an official Interact partner for Germany in 2021. We caught up with Harry to hear his views on sustainability as well as th...


Meet Ashley Willis, Managing Director at Data Centre Services 4 U

Blog | May 6, 2021, 7:23 a.m.

Ashley is a data centre professional with over 25 years of experience in the sector. His company, Data Centre Services 4 U, became an official Interact reseller earlier this year. We caught up with Ashley to find out his pred...


Interact 4-month Roundup

Blog | April 16, 2021, 3:20 p.m.

Interact launched on January 12th, 2021 to help data centers optimize their servers' energy consumption and reduce their overall environmental impact. Since the launch, we have been able to present our research at several events, make various amendments to enhance the tool, and provide servic...


Meet Rich Kenny, Managing Director at Interact

Blog | March 3, 2021, 9:38 a.m.

Rich Kenny is Managing Director at Interact. He is also Group Sustainability and Research Director at Techbuyer, an influencer for the Northern Intelligence forums, and an expert in leading technical, research and innovation projects. We caught up with Rich to ask how he got into the IT...


Measuring sustainability in data centres: 2021 edition

Blog | Feb. 8, 2021, 1:09 p.m.

Power Usage Effectiveness (PUE) is a widely used metric by data centres as a proxy for energy efficiency. Though PUE could indicate the power and cooling infrastructure overhead compared to IT, it does not provide a reliable overall picture of efficiency as it fails to capture IT efficiency and e...


How to execute a 5 year strategy on server efficiency

Blog | Feb. 1, 2021, 9:57 a.m.

A large managed service provider in Northern England recently carried out a snapshot report on the energy efficiency of their server estate. The initial report gave some interesting data on energy and space savings opportunities...


Meet Astrid Wynne, Head of Partnerships at Interact

Blog | Jan. 26, 2021, 1:14 p.m.

Astrid Wynne is Head of Partnerships at Interact and Sustainability Lead at Techbuyer. She is also a part of numerous Circular Economy organisations and recently became a member of the Free ICT Europe board. From lobbying the latest sustainability legislations to never looking at 10 Green Bottles...


Interact Launch Reaches Industry, Business and Local News

Blog | Jan. 14, 2021, 6:36 p.m.

Interact is a unique software tool that enables data centre managers to limit CO2 emissions, reduce their carbon footprint, and generate cost savings. The tool produces innovative, scientific and cost-effective recommendations for businesses across the UK. The Interact team was proud to officiall...


How machine learning helped calculate server energy consumption

Blog | Dec. 16, 2020, 4:51 p.m.

Without a doubt, machine learning has transformed data centres. It has helped immensely in increasing energy efficiency and reducing carbon footprint by autonomously adjusting cooling systems, analysing IT infrastructure to determine how to best utilise resources, and generating recommendations f...


Results of Interact analysis of 35 rack data centre

Blog | Dec. 11, 2020, 12:40 p.m.

One of the most exciting phases of product development is seeing the product work in a real-life situation for the first time. November 2020 was that moment for Interact. A thirty-five rack data centre asked for analysis of their current estate with recommended refresh scenarios. With simple info...


Interact Team achieve IEMA Circular Economy Award success

Press Release | Dec. 10, 2020, 5:51 p.m.

The team behind Interact, a smart software tool that helps data centres increase energy efficiency, decrease costs and reduce the environmental impact of their IT hardware, celebrated an IEMA award today for circular economy.

The award recognised the work done to optimise energy ef...


Supporting Government moves towards zero carbon

Blog | Dec. 10, 2020, 4:10 p.m.

In July 2020, I was in the privileged position to provide oral evidence to the Environmental Audit Committee in Westminster for the enquiry into electronic waste and the circular economy.

Having spent three years pulling apart data on the material and carbon cost of servers, it was a ch...